First-of-Its-Kind Music Marketing Technology
Ingrooves Music Group, a leading global independent music marketing services and distribution company, announced today it has been awarded a United States patent (No. 10,755,291) for its proprietary method of leveraging artificial intelligence (AI) to detect significant shifts in audience engagement and identify high-value streaming audiences. The invention identifies audiences who have a high likelihood of deepening their engagement and becoming long-term fans of individual artists.
Ingrooves’ technology was developed in-house by the company’s Chief Analytics Officer Dr. SK Sharma and its internal AI team, which is comprised of word-class mathematicians and scientists.
“This proprietary technology is a ‘gamechanger’ for music marketers and the artists they represent and we’re excited to further integrate it into our platform,” said Ingrooves CEO Bob Roback, “Reflecting years of innovation and investment, this is a huge accomplishment for SK and his team, but it’s only one initiative on our roadmap to revolutionize music marketing for our clients.”
Dr. Sharma commented, “Music consumption generates an enormous trove of data, but it’s only valuable to artists and labels if it can be used to analyze audience behavior and translated into real-time marketing options quickly. This technology helps to grow our artists’ and labels’ audiences by examining exceptionally large datasets at scale and recommending actionable marketing initiatives on the spot. With this patented AI-based approach, our clients will benefit even further from our unparalleled ability to unlock marketing opportunities from the richest music data in the world.”
The company has already begun integrating this new marketing technology within Ingrooves’ Trends Now platform, where it will actively detect key signals of audience engagement and alert labels to growth opportunities for their artists and tracks. Ingrooves will additionally embed the technology into a new, proprietary ad-buying solution within the company’s Dispatch marketing platform later this year.
In keeping with Ingrooves’ longstanding commitment to data privacy, the methods rely on aggregate reporting data that contain no personally identifying information, ensuring full compliance with GDPR and CCPA requirements.
Ingrooves announced a significant upgrade to its advanced Dispatch platform just last month, enabling its clients to manage complex marketing campaigns and digital asset collections from a single, easy-to-use platform.
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About Ingrooves Music Group
Ingrooves Music Group is a leading global music distribution and marketing company, led by a global team of music experts, who provide labels and artists a powerful technology framework, giving them transparent, scalable distribution tools and marketing solutions to maximize sales in today’s dynamic digital music marketplace.
