This week we are spotlighting four artists that fall under the ‘RHR (Rap/Hip-Hop/Reggae)’ genre: Blu (Hip-Hop), Precious (R&B/Afropop), DC The Don (Rap), Mr.Williamz (Reggae/Dancehall).

Today, October 1st, marks the beginning of Black History Month in the UK. Throughout the month we will be highlighting Black artists from the UK, so be sure to follow our European Instagram (@Ingrooves_Europe) account to stay connected with BHM2021 content!

Acclaimed L.A. rapper Blu has left an indelible mark on the hip-hop landscape, crafting an impressive catalog instilled with the essence of the vibrant city he calls home.  Now, the gifted lyricist is back with the new album The Color Blu(e).  Among Blu’s most conceptual projects to date, The Color Blu(e) is an artistic thesis statement, celebrating and reflecting on a remarkable creative journey.  The word “Blu(e)” is featured in every song title, and also weaved into each of the album’s soundscapes.  “This album is the ultimate cartoon series about myself,” Blu explains.  “The Color Blu(e) is the cool breeze.  Another day in the life of being Blu.”  While he typically works with a single producer on each project, Blu recruited Sirplus, J57, and longtime collaborator Exile to shape the album’s sonic texture.  An unapologetically personal collection with no features, The Color Blu(e) is packed with intricate wordplay and dynamic production, reaffirming the unique talent of the artist known as Blu.

Precious is a Nigerian American-singer songwriter based in Memphis and Nashville Tennessee. The definition of black girl pop magic✨ Precious is the hottest new rising R&B/Afropop star with the talent to match. With over 1M streams on Spotify and 165K Youtube views on her single “Sweet Like,” Precious is headed to the top of the charts with singles like “Time”, “Don’t Wake Up,” “Hey Boy” and “Mellow.” Precious’ new single “Go Girl” features American Singer/Rapper/Producer and daughter of Dionne Farris, Yung Baby Tate. Recently, Precious and Reggae superstar, Kranium, joined forces for the summer’s greatest dancehall hit! “Time” has been featured on Spotify’s top playlists “This is How We Do” and “Summer Vibes” playlists, Apple Music’s, “The Best New Music Shazam” playlist, TIDAL’s “Outernational” playlist, SoundCloud’s “Global Beats Now: Borderless” playlist and more! Precious has been featured on the TikTok & Triller emerging artist playlists. With 1.8 Million likes on TikTok and 95K followers, her fans are growing rapidly worldwide. Her eclectic poetic bedroom pop and R&B sounds will keep you dancing all night long.

After the successful 2020 release of his debut album Come As You Are, DC The Don has reached 120 million streams, and he’s preparing his follow-up album ‘My Own Worst 3nemy’ for release this year. With his latest single “WHAT NOW?” he’s had his biggest first week yet with over 1M streams.

Mr. Williamz is a worldwide renowned sound system veteran from West London, known by Reggae and Dancehall fans across the globe. His musical career started with a winning clash in Jamaica at the age of 8 and he emerged onto the reggae scene in 2008 with his debut single “Babylon in Helicopter.” He has gone on to collaborate with leading producers including Shy FX, Major Lazer, Green Lion Crew and Mungo’s Hi-Fi. Mr. Williamz has recorded and performed with the likes of Damian Marley, Chronixx, Topcat, Gappy Ranks and many more. He also featured in Idris Elba’s film Yardie, and is recognized as the first reggae artist to tour India.