Music Industry Veteran Cris Garcia Falcão Named Managing Director Ingrooves Brazil
GR6, one of the largest record labels in Brazil, has signed an exclusive global distribution deal with Ingrooves Music Group, a leading independent music marketing services and distribution company which is a division of Universal Music Group, the world leader in music-based entertainment.
With an extensive roster of successful artists including such Brazilian superstars as MC Livinho, MC Don Juan, GAAB, MC Pedrinho, MC Joao, G15 and many others, GR6 has a built a formidable multi-platform infrastructure that includes a label, music publisher, artist management, audio/video production and touring division. GR6 was founded in Sao Paolo in 2005 by its CEO Rodrigo Oliveira who is widely credited with leveraging YouTube to build an unparalleled roster of GR6 stars. Altogether the company’s YouTube channels have amassed more than 40 Million subscribers.
The new agreement represents an expansion of Ingrooves into Brazil. Brazilian music industry veteran Cris Garcia Falcão has been named Managing Director of Ingrooves Brazil and will be the main liaison with GR6, working closely with them to continue to build their audience within Brazil and beyond.
“Rodrigo has built an incredible roster of artists and a deep bench of executive talent at GR6,” said Bob Roback, CEO of Ingrooves. “We are thrilled that he will be our partner as we look to provide new opportunities for GR6 and all of its artists around the world.”
Rodrigo Oliveira commented: “Ingrooves is well known as one of the most forward-thinking music technology, distribution and marketing companies in the world. We are excited to work closely with Cris, Bob and the entire team at Ingrooves as we look to grow our business.”
“GR6 has an ambitious release schedule in the coming months, which is why we are so thrilled to bring Cris aboard to lead this relationship and our overall expansion in Brazil,” said Roback. “She is an eminently respected executive within her country and is the perfect person to run our South American operation.”
“As an independent music executive I always found Ingrooves to be a transparent, fair and efficient service that added value to content for labels and artists,” said Ms. Falcão. “I am excited to be part of the company and to start out with GR6, one of the biggest funk labels in Brazil. This is just the beginning.”
With an MBA in Marketing and more than 15 years in the music industry, Cris Garcia Falcão is considered one of the leading specialists in copyright management in Brazil. She began her career in music publishing at Fermata do Brasil and later founded the independent record label and publisher, Cada Instante. She currently serves as the Brazil Chapter Leader for Women In Music. She is based in Sao Paulo, Brazil’s largest city.
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About Ingrooves Music Group
Ingrooves Music Group is a leading global music distribution and marketing company, led by a global team of music experts, who provide labels and artists a powerful technology framework, giving them transparent, scalable distribution tools and marketing solutions to maximize sales in today’s dynamic digital music marketplace.
