(Sydney, Australia – June 18, 2021) Artist, action sports athlete and content creator Alex Hayes launches his foray into music with his upcoming debut single, XI, to be released June 18. The debut single offers a melodic, progressive techno sound from the young producer.
“Over 12 years of experience editing videos has given me a heightened awareness of music, and the power of storytelling by mixing visual art with sound. I always dreamed of making my own music to go with the adventure videos I was making”, explains Alex Hayes. “My ultimate goal is to create music that invites presence, furthering into an experience, a journey, a story told through sound. So pumped to finally do that on my own label, Live Daily Records. My passion for music has always been at the core of who I am,” Alex continues.
While his audience knows him best for jumping out of planes, smashing triathlons and doing every water sport known to man, “Alex Hayes The Artist” is yet another iteration of the prolific young creator.
His debut single, XI, offers to the world a personal introduction of a more introspective, alternate inner self. In numerology, XI represents intuition, creativity, genius, refinement, and fulfillment – qualities that Alex wishes to cultivate and share.
Nina Rabe-Cairns, Country Manager of Ingrooves Music Group Australia, commented: “We’re thrilled that Alex chose Ingrooves as his partner to open this exciting next chapter of his career with. He is a hard-working and inspiring entrepreneur with big visions and a very positive attitude. I can’t wait to see where this journey is going to take him.”
XI’s release comes a month after Alex made an appearance on Channel 9’s Celebrity Apprentice, the youngest of the star-studded cast, and the youngest ever on the show. Alex takes pride in the opportunity to get on the show and raise money for his chosen charity, Batyr, sharing the important message of looking after our mental health.
This debut single marks the start of a journey for Alex and his audience. XI will be available on all streaming platforms on June 18, via Live Daily Records with distribution by Ingrooves Music Group.
Follow Alex Hayes on Spotify
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